1. Gender?
Male [ ]
Female [ ]
2. Age?
4 – 10 [ ]
11 – 15 [ ]
16 – 24 [ ]
25 – 30 [ ]
31 – 40 [ ]
41+ [ ]
3. What genre(s) of music do you prefer? (Tick as applicable)
Pop/Chart [ ]
Blues, Soul and Reggae [ ]
Rock/Indie [ ]
Classical [ ]
Dance/Techno [ ]
Urban/R’n’B [ ]
Jazz [ ]
4. What is your favourite Artist/Band?
_______________________________________________
5. What is currently your favourite music video?
_______________________________________________
6. What type of music videos do you prefer? (Tick as applicable)
Narrative [ ]
Performance [ ]
Concept [ ]
7. Where do you usually watch music videos? (Tick as applicable)
Internet [ ]
Television [ ]
Phone [ ]
MP4/iPod [ ]
8. Do you prefer a music video which includes special effects?
Yes [ ]
No [ ]
9. Do you feel that special effects are important in making a music video effective?
Yes [ ]
No [ ]
10. How often do you watch music videos?
Daily [ ]
Twice a Week [ ]
Weekly [ ]
Monthly [ ]
11. Do you think that where you live affects the type of music you listen to?
Yes [ ]
No [ ]
12. Do you think it is important for the music video to reflect the lyrics of the song?
Yes [ ]
No [ ]
13. Do you think a music video should challenge the conventions of the specified genre?
Yes [ ]
No [ ]
14. Do music videos inspire you to buy the song?
Yes [ ]
No [ ]
15. Do music videos help you to discover new Artists/Bands?
Yes [ ]
No [ ]
16. Do you think that music videos are an effective promotional tool?
Yes [ ]
No [ ]
17. Do you listen to unsigned bands?
Yes [ ]
No [ ]
18. If yes, what genre are they?
_________________________________________
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