Digipak Insert - Final

This is my final design for the Digipak Insert that includes information on the band the title and lyrics to the bands main featured song: "Headache". The band information allows the audience to briefly understand each member with the music video feeding them additional information that the insert doesn't give them. A photograph of each member 'in action' promotes the professional ambition that they posess yet a small hint of their interests have been mentioned within their "Likes" section. I contacted each member of the band personally to obtain each element of information I needed as I know primary research is the most reliable. I inserted the image I drew of four wolves to mimic each member of the band and relate them to their name. Each wolf has been shaded and textured using a different colour to make each one unique and I used the spirals and lines as additional background features to match the digipak cover and advert the others have made with the same grey pattern to mould everything together.

The other page contained the lyrics of the bands headline song. I used one of the initial idea sketches I created because the positioning of the wolf compliments the text and background imagery with it, with the wolf appearing to gaze up toward the writing. This will hopefully point the audiences gaze toward the text if they haven't happened to already read it. I used elements from both the digipak cover and magazine advert so all three contained similarities that joined them together, making the audience relate them to each other. The main image (the wolf) was situated at the bottom of the page so I tried not to put too much detail toward the top of the composition, as it would also take away attention from the heading and make the image seem unbalanced.

Digipak Cover - Final

This was the final print of the cover for the digipak which i produced to the theme of indie rock. i kept an edge on the piece by adding the blue and red crinkled line and the spirogram which also helped me to frame the piece and add some more detail to the cover rather than a blank background. I kept the text simple as I wanted the main part to be the drawings and the name of the band which is in bold black pen and in a different style to the rest of the text. At the time of designing we didn't have the full band information so I wasnt able to add any of the other song names, but will be adding the song names later.

Magazine Advert - Final

This is my advert design, created in Photoshop. The background was added because I wanted the advert to have a grungy, urban feel - which the text also helps to develop. I edited the colours of the wolf to look like a three-dimensional image in order to disconcert the audience and to portray the feeling of nausea after getting a headache. The main title text looks a little like the text on a Wanted poster that one would see in old Western films - I wanted to create that kind of image for my advert. This also helps it to tie in with Aline's DVD cover.

Development - Sketches for Magazine Advert

These are the sketches that I produced for use in my advert design. We agreed that we wanted a theme to be shared between the digipak and the advert, so we worked on drawing in a grungy, almost messy style to portray the indie, rock and roll image of the band and also to present a memorable image of the band's name. The images were drawn with fine-liner pens.

Development - Sketches for Digipak Cover

Using fine liners I added different tones and shades to the wolf. this image was orginally done to go on the back of the cover but after drawing a few different wolves I decided that the second one was much more appropriate to go on the cover. This is my second image below using the same colours, and technique to keep the artistic theme/flow the same.

Development - Background ideas

These were inspired by Eric Van Den Boom's style and were produced for the cover of the digipck, using spirograms and crinkled rules with red and blue fine liners.

Development - Sketches for Digipak

This was one of the other skecthes that I produced, after looking at all the elements in the piece I decided that it didn't fit with the video and decided to go back to the drawing board. This was on of the first rough sketches that I produced just to get the idea down on paper and to map out how and where thing were going to go.

Development - Background ideas

Using Photoshop I produced an idea for the background of the cover. Using different brushes and colours I created a piece which looks almost outer space like and creates a 3D effect, which is made from the positioning of the different shapes.

development - digipak and magazine advert

Development sketches for digipak and advert

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Development - Sketches for Digipak Cover

After looking at the photos taken of the band and friends i found this one which I found different and interesting, something that I could work with and turn into a line drawing for the print work. I used fine liner pens to add tones and highlights to the face and hair. I then added a background made up of crinkled lines keeping to certain colours which were blue, red and grey to make the man and text stand out more. I layered the piece so that the text(bands name) would be in the foreground as the text is the most important part of the piece.

Development - Sketches for Digipak Cover/Magazine Advert

We began to draw up some initial ideas for a Digipak cover, insert and Magazine advert image to see which one would work best with the forms and conventions of our chosen bands genre and style. We chose not to use a photograph of the band members because they were going to be displayed in the music video itself, so too much of them may bore the audiece or cloud their judgement on the creativity of the band, escpecially since the ideology of the term "indie rock" means a music genre with an understanding of the principles of art. We decided to use the obvious choice of a sketch of a wolf, or wolves, to represent the name of the band. Image association helps people to remember the name of a band when searching them, making the band more likely to be promoted. This image was an initial idea for a simple logo; something with the ability to modify and manipulate text around i.e. the name of the band. However, we all agreed that this image didn’t represent the band properly and a more clearer image of a wolf should be drawn to create a more attractive image for the audience to be drawn to. This image was created to depict a clearer image of a wolf. I trued to make position the wolf into something unique and something that makes the product seem more humorous. But the image was determined too complicated to be placed with text and not original enough to stand out.

These images were drawn to see if a stylesized/cartoon like wolf could possibly be suitable yet, after deliberation, we agreed that although this may appeal to a wider audience, it could also make the band seem more childish and less serious than they actually are about their music.

I created this image to try and portray the band through their name. There are four members of the band, so I drew four wolves. Each wolf is different (although more difficult to see in a black and white image), reflecting the uniqueness of each member, yet when all put together they create a harmony; a whole. We agreed that this image could possible be successful, but only for other merchandise possibilities, not for the actual digipak colver or magazine advertisement.

Although these images are similar to that of the cartoon like images, these have their own qualit. The positions that both wolves are in allows them to be imported with a lot of final products e.g. the Digipak insert with information. I created these images to specifically be manoevered underneath or beside more important information/images, making them more useful to us.

The last two wolves I drew were designed to fit what we wanted as a group. The realism of each wolf creates a dynamic impact on audiences and makes it clear what the image is trying to represent. I chose to do both wolves completely different so it was possible for us to use either one (or both) depending on what we wanted.