Interview 2

Gender: Male

Age: 28

1. What do you think makes a music video effective?

Well... The editing has to be fast paced; preferably the same as the tempo of the music otherwise it just gets boring or confusing. Something that works with the music allows me to get a feeling of the song and the message or vibe it’s trying to give off. Special effects also help in this modern day and age because it’s new and brings something that the audience has never seen before. Technology is improving, not just for games or for movies, but for music as well. Showing that within a music video can show how creative technology can be.

2. Do you think a music video needs to be controversial to gain publicity?

It doesn’t necessarily have to be controversial. Publicity is key, yeah, but universal websites and mainstream methods of publicity may be more successful. You Tube, chain e-mails, social networking site posts, etc; spreading it around! It also depends on how famous or well-known the artist/band is to be fair. An unsigned band won’t get the publicity that say, Madonna would.


3. What’s your favourite music video?

O.K. Go – “This too shall pass”.

- Why?

Because... I can’t explain... I’m not even sure why I completely like it; you can just tell that a great deal of planning has been put into it. It’s so creative and you just can’t keep your eyes off of it! The idea seems so simple but the method used to make it shows difficulty, with practise behind it. The band has performed for their fans and has given them a truly entertaining video, making the song it has been used for unforgettable.