Warner bros record label has a number of different genres such as comedy, alternative, rock, hip hop, pop and country. Artist such as Avenged Sevenfold, Arctic Monkeys, Disturbed, Goo Goo Dolls, Deftones, The Used, Serj Tankian, Metallica, HIM, Red Hot Chilli Peppers, The White Strips, Oasis, Cher, Jack’s Mannequin and many others are under this record label. Avenged Sevenfold have a vast variety of different videos some of which are live preformances showing the interaction and dedication presented between the band and the fans showing the stage presents that they have and the reactions that they get from their performance. in some of the videos which are of performances you hear the fans as well as see them adding a contrasting effect that shows the fans are like family. Then they also create interesting and well throught out narrative videos which are a combination between shots of the band members and the story behind the song where they create some gorey and abstract shots/clips. Nightmare is an example of one of the interesting narrative pieces which Avenged Sevenfold have done. the video is below:
Avenged Sevenfold - Burn it down http://www.youtube.com/watch?v=rNOgvZRzwP4 Above is a link to the performance video which shows the bond between the fans and the band but still looks and feels professional. Vagrants record label is also a major record label with current bands such as Rammstein, Placebo, Alexisonfire, and in the past have worked with bands such as Alkaline Trio, EELS, and many other. They have worked with different languages/cultures such as Rammstein who are a German band formed in Berlin in 1994 creating a wider audience attracting different cultures. Rammstein-Amerika
Elektra record label is an American record label which is owned by Warner music group and was merged into WMG's Atlantic records group. Elektra records was a label which concentrated on folk music in the 50s and 60s recording and releasing a number of albums by Judy Collins since then they have grown into a major record label recording and releasing music from different artists within the genres of psychedelic rock from the 60s signing different artists such as Paul Butterfield blues bands with Mike Bloomfield other bands that were signed included The Doors, Tim Buckley. Paul Butterfield Blues Band "Oh Pretty Woman" live
Some other artists that have worked within this label include- AC/DC, Anthrax, Aphex Twin, Tim Buckley, Damageplan, Pantera, Dream Theater, Motley Crue and many others. Dream Theater - Constant Motion
Pantera are a good example of a band who have many hit with performance videos have many shots of different members and the fans adding lighting effects from the live shows/performances to create a simple but effective and professional looking video. i think this video shows that its not about the video but its about the music and the fans and that they dont need any gimics, dancers, or any extras on stage with them to get the crowd excited. Pantera-walk music video
Independent record labels • XL records • Cooking vinyl records XL Record Label is an independent British record company who with the success of bands such as The Prodigy who are electronic, Late 1990s the record label started expanded into other genres which included freak folk, alternative rock, hip hop and UK garage alongside the original genres which were rave and dance. They have a range of different artists including the likes of Radiohead, basement Jaxx, Dizzee Rascal, friendly fire, Adele, vampire weekend, amongst other. In March 2008 they signed the horrors who fall into the genre of indie. The Horrors – Whole new way
This is a video from the prodigy's 1992 album which was was released under XL records showing the huge differenece between the bands work then and now with there latest album invaders must die which was under cooking vinyl record label in 2009. The Prodigy- Warrior dance
The prodigy then moved on from XL records where they had released five albums to cooking vinyl record label who are also a independent British record label where they produces and released their latest album in 2009 invaders must die. Cooking Vinyl Records Label who produced the latest album by the prodigy – invaders must die are an independent British label who originally set out to produce bands within the genre of folk music with artists such as Billy Bragg and Michelle shockeds. The label has grown and become diverse when it comes down to the genre of the music creating a stronger and bigger company attracting more artists and a wide range of consumers. They have branched out into the genre of rock with the likes of The Lemonheads, The Donnas (to name a few), indie with The Charlatans, Idlewild, punk with the Buzzcocks, Blondie, The Undertones, and electronic with The Prodigy and The Orb. Billy Bragg-New England
The Lemonheads- Mrs Robinson
Distirbution There are different ways in which the albums/music can be promoted and distirbuted by the record labels such as record sales, concerts, commercials via radio, internet, TV, billboard, posters, and magazines, computer games, films, and mobile phones. Different music channels distribute on the TV (scuzz, kerrang!, Q, NMEtv, etc) and internet (facebook, youtube, myspace, etc) can play and promote the different bands. Some of the channels mostly play major label successful bands/artist, whereas the internet allows the consumers to tap into both mainstream artists and non mainstream, making the internet a more successful way of receiving different music from different sites.
Having researched different record companies both major and independent I have I come to the conclusion that for our band we should go with an independent label such as Cooking Vinyl Records as they have worked with simular bands and can give Wolvves( the band that we are using for our music video) a kickstart in the right direction working with a label that has past experience with the genres that Wolvves dab into, knowing what to expect and how to deliver and promote the band attracting audiences of a wider range. Wolvves could be distributed amougst different channels such as scuzz, mtvrocks, kerrang!. It can also be distirbuted via the internet using youtube, facebook and myspace amongst other.
At the moment the band are promoting themseleves via the internet on fecebook which is attracting fans. link is below:
http://www.facebook.com/?ref=home#!/pages/Wolvves/183191635049089
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