Proposal

Based on all of the research that our group has documented, the genre of our chosen band and the lyrics in the song we have chosen to use for our music video, this is my personal proposal for our music video. This won’t necessarily be the final idea but some aspects of it may be used along with ones from my group members.
As our chosen band can be categorised within the rock/indie genre I initially looked at bands like You Me At Six and 30 Seconds To Mars. But after listening to the song and realising that the song didn’t actually include many vocals I started looking at bands such as The Prodigy and Pendulum because they’re both widely known bands with more than one music video for their songs and compositions. Most of their videos are surprising and outrageous; out of the ordinary which, based on our research, can actually help gain publicity. Controversial videos and ideas have the majority vote as a way of gaining publicity due to the audience being curious to see why a video could be so shocking or amazing.
The lyrics, even though simple, still have an importance within the song so I have tried to base some of my idea around them. “Self addicted pain. I fed you again and again.” Now, at first I thought of a drug addicted or someone that self harmed but that may offend some viewers which is not what I want to achieve. So like The Prodigy, I begun to think out of the box and slightly obscure. Our chosen song would suit a Contemporary styled music video so I didn’t think it would necessarily have to tell a story. I thought about the idea of using a pet, preferably a dog, as a main subject. The lines “I fed you again and again” brings across, to me, a message of anger toward the dog for having to look after it. Someone could eat the dog or mess around with it’s insides, creating a slightly horrific and gory show. As crude as this sounds it’ll definitely get publicity. Toward the end of the song you’ll see the dog walking around again like nothing has ever happened, attempting to bring the audience at ease as well as leave them in shock.
I understand that this idea seems a little vague, but I’d like to share the views and discuss the ideas with my group members before going into details.