Proposal

After looking at the different videos that had been analysis and looked at in terms of the way the different artists were represented within their work, from the costumes, to the performance, lighting, the camerawork (angles, shots used) to keep the audiences entertained and create a wider audience by appealing to different age groups, races, and classes.

The band that we have chosen to work with are a indie rock band who can be related to bands such as the horrors, joy division, but also the prodigy who are pshycodelic, with huge success with attracting audience with their outrageous and in your face performances in there videos and live showing the passion that they have for their music. This inspired me as I want the audiences to be able to connect with the band and enjoy the music.

The lyrics for the song that we chose are very limited but still very important and meaningful for the audience to connect with the band and the song, I personally think that some of the viewers will be able to relate to the lyrics more than others as the first thing that pops into your head when you hear the song is drug abuse, relating the headache with drug abuse and this will give us the opportunity to mess with peoples minds and show that even though it is bad for them they feed off this drug and it takes over their lives but they still want more. This make me want to create a video which will shock the viewers and have them think ‘WOW’ what just happened.

I then came up with that idea that the video will start off with slow paced flashes of the bands members, panning between the different members and the instruments, with shots from live performances to the band playing in an abandoned room, to them on the beach. The flashes then turn into a point of view shot in the lead singer’s perspective where he starts to things such as blurry people walking pass in masks, laughing and pointing creating an atmosphere of confusion. The people who are pointing and laughing in the masks are shown to the audience in stop motion which creates a flashing montage of memories. The clip ends with the lead singer waking up on the side of the road realising it was all a dream.

The location that i would be using for the filming of the video would be camden at night to create a gloomy look to the shots with natural lighting from the stalls and shops.