1. What do you think makes a music video effective?
When there’s a storyline.
- Because?
It makes you pay more attention to the lyrics and, at times, you can connect with the artist, band or characters. Becoming so engrossed with what you are watching allows you to really remember the song that goes with it. I mean songs are used for advertisements, film soundtracks, TV Programmes, etc, which make people remember them and be more likely to buy them.
2. Do you think a music video needs to be controversial to gain publicity?
No. If it’s a good video, it’s a good video! The song also plays an important part, as well as the artist or band singing it. It’s harder for an unsigned band to get loads of hits on their music video because not many people would have heard of them.
- What do you think would make music videos gain publicity?
If there were loads of naked girls! *Laughs* You know how men can be! No, I mean if it’s a shocking video, for example, “Telephone” by Lady Gaga. I get that it seems I have contradicted what I have said for the previous question, but being creative and exciting doesn’t necessarily mean having to be controversial. You have to get people to talk about it! The greatest way to gain views and a larger fan base is by word of mouth.
3.What’s your favourite music video?
Oh my god, I haven’t got a clue what my favourite music video is – Oh wait! “Larger than life” by Backstreet Boys because they dance like robots. I understand that doesn’t go with what I answered for the first question, but the reason I like it is because it makes me laugh and I enjoy watching it. This could be because I had the typical teenage crush on the band when they first came out, so seeing them dance like robots just made me think they had a sense of humour, thus increasing my girlie fandom. Maybe it’s because people don’t usually do the robot when they choose to do dance routines in their music videos? Usually it’s the mainstream dance of the moment, or whatever’s “coolest”, like break dancing, but the robot is seen as something silly, so a band to use it and play around with it shows that they’re enjoying what they’re doing.
1. What do you think makes a music video effective?
I think a music video is effective if it brings the point of the song across. I don't like dodgy acting - I'd just prefer to see the band filmed performing their song rather than forcing a bad storyline.
2. Do you think a music video needs to be controversial to gain publicity? If yes, why? If no, what would make a music video gain publicity?
I don't think so. Sometimes videos get attention from being funny or original as well.
3. What is your current favourite music video and why?
My current favourite music video is...well...I don't actually know. I feel kind of bad for admitting this but I don't watch much TV. And most of the bands I like don't actually make music videos.
Thomas Mitchell Age 38
1. What do you think makes a music video effective?
I think music videos are effective if they are memorable and keep the audience’s attention. They are a way of promoting songs and artists, so they need to be memorable and interesting, not just guys rapping with girls dancing behind them.
2. Do you think a music video needs to be controversial to gain publicity? If yes, why? If no, what would make a music video gain publicity?
Being controversial definitely helps nowadays, but it is an easy way to make it gain publicity. I think they should gain publicity for being clever.
3. What is your current favourite music video and why?
I don’t have a current favourite video, because I haven’t seen many ones that I actually like nowadays. I like Jamiroquai’s video for Virtual Insanity and OK Go’s videos are interesting, because they’re different from the norm.
After reading the analysis to every question we have put everything together and summed it all up, aiding up with our research. The majority of people that listen to music are based within their early teens and late twenties and, although they listen to many genres of music altogether, Rock/Indie appeared to be the favoured one. Like most Rock/Indie music videos the convention of using a performance type video was preferred by just a few more people than the narrative and concept type videos. However, it was strongly agreed by all of our participants that a music video should try and attempt to challenge the conventions of that specified genre. This brings a trivial decision whether to go against the conventions like some people recommend yet may not like, or to stick to the conventions of a Rock/Indie genre music video that others prefer, but may not be interested or attracted to. Special effects aren’t a necessity when creating a music video because the likeability of them in a music video is fifty-fifty, based on the results from our questionnaire. Music videos are watched extremely frequently, using the internet as a source for viewing, so that form of promotional content will probably be the most successful, also agreed on by our participants. Music videos inspire most people to buy a song from a new band, discovered via their music video. Unsigned bands weren’t too popular within the random sample of people we chose to question but we believe that this could be based on the lack of funding to create a music video in the first place. For the people who did listen to unsigned bands and artists, the Rock/Indie genre proved to be the most popular, which aids our motivation to research ideas for our chosen band. A selection of the people we questioned believe that their housing location influences them to listen to a certain genre of music which tells us that people within a certain radius of Harrow-On-The-Hill have become influenced to listen to Rock/Indie music, in particular, for some reason. This shows us a location that will be more popular and successful to promote our video and band after creating the video.
After researching and deciding on the band that we would produce a video for we came up with video of similar genre and sound. The videos we looked at were
Nickelback - "Savin’ Me"
The Horrors - "She’s the new thing"
The Prodigy - "Invaders must die "
Joy Divison- "Love will tear us apart"
We learnt that the videos all conformed to certain conventions and stereotypes. Some of the videos such as joy divisions- love will tear us apart were performance videos, where others were a mix of different narratives and concepts mixed in with the performances. We had videos from different generations showing us what has been developed and modernised over the years between the videos. We learnt that the videos have become more creative and chaotic, keeping the audiences interested and inspired.
The horrors being very animated with aspects of realism constructing an interesting and creative effect on the audiences compared to the realism in love will tear us apart which was a performance video which was based on the band and the instruments set in one location where as in the prodigy there was a number of different locations and props adding the bands passion into the video and the music. Nickelback-savin’ me was a concept/narrative video which was combined with performance inserts adding diversity and appeals to a wider audiences. The prodigy- invaders must die (narrative/concept) and the horrors-she’s the new thing (concept/performance) had the controversial music video in the genres making them standout.
The music video begins with a low angle, establishing shot of city buildings which shows their dominance, showing how dangerous the city can be for the people within it, to a mid-shot of another set of buildings decelerating the height of the scene to a high angle shot of the traffic below to show the inferiority of the public. A mid shot of a man looking around, almost confused, shows that he will be the main focus of within the next few shots. A close up point of view shot reverse shot shows the man looking at passers’ by, particularly at their heads. A mid shot shows a man on the phone walking into the foreground with the confused man from the beginning walking past him into the background, creating a connection between the two.
A multiple series of fast paced shots builds up the tension as the confused man sprints toward the man speaking on the phone, leaving the audience eager as the man’s life is saved, reflecting the title of the song to then be shown a long shot of a bus driving past and the man on the phone flabbergasted as the man who saved his life runs off, denoting to the audience what he was in danger of. A wide shot of the band followed by various different shots of each member establishes who the song is sung by as the music starts.
The same hand held mid shots used for the confused man at the beginning are now being used for the man who was just saved, showing the audience that from being saved, he now has the same actions as the man who saved him, creating an enigma for the audience and keeping them interested. An extreme long shot from a high angle shows the man still searching above other people’s heads but shows that he is the only one doing it, confirming that it is because his life was saved. After a close up of the lead singer and a mid shot of another band member as he looks down at his arm as the camera jump cuts to it to show a close up of his tattoo showing a name with the date of “2003”, clearing in memory of someone close to him. A tracking P.O.V shot shows the man travelling the streets as he continually searches people’s heads. Various fast paced shots occur as he tries to work out what’s wrong, making the audience empathise with him, as they are puzzled about mystery as well. A close up of the man’s face as he sits down on a bench and rubs his eyebrows shows his agitation and frustration, which by this point should be similar emotions that the audience is feeling. A woman sits down next to him, shown in a long, two shot which then cuts to yet again another P.O.V shot of the woman looking at him; however she has a countdown visible on the top of her head. The shot cuts back to the man reaching above her head, exactly the same way as he did with everyone else showing the audience that this is what he has be seeing the whole time.
Hand held P.O.V shots cut between shots of the band and shots of the main character that the audience has been following as he looks at the countdown above everyone else’s heads, still confused as to why he can see them or what they mean. A long P.O.V shot of a parked Ambulance and paramedics rushing into a building cuts between different shots of the band and close ups of the man’s expression, back to the paramedics bringing out an old woman.
A mid shot of the pensioner lying down show’s her countdown at the number “11.25” seconds and decreasing. This denotes to the man and the audience that the countdown is nearly at zero. As she is placed into the back of the ambulance, a mid P.O.V shot from her eyes shows the man running up to the doors of the ambulance, curious to see what will happen once the countdown finishes which then cuts back to a shot of his P.O.V, showing the countdown reach “0.00” and flickers away as her eyes close, connoting that the end of the countdown means the end of her life. A tracking P.O.V shot is shown as the ambulance drives off, the paramedics unaware that they are already too late. A high angled P.O.V shot shows a woman with another timer, only this time it’s by her stomach, it’s only after closer inspection that it’s because she is pregnant and the timer belongs to her baby. A mid shot reverse shot from inside a shop window to behind the man shows that he is trying to look for his own countdown to which shows the audience that he is unable to see his own. Yet another P.O.V shot shows a long shot of a business woman walking toward her car with her number rapidly decreasing the closer she gets to it. A mid shot of the woman in the foreground and with a long shot with the man in the background shows him running toward her as she enters her car, replicating one of the first shots, where the confused man ran toward the man in the shot now, linking them together. After a few long shots, mid shots and a close up of an industrial piece of equipment falling onto the business woman’s car and her reaction toward it, a shot from her P.O.V shows the man walking off into the crowd with all of them having a countdown on their heads. This shows that she can now see what he saw, because of her being saved, concluding the story. The music video finalises with an establishing shot of the man walking down the street, tracking upwards to link the beginning of the music video with the ending, almost looping the two together to represent how continuous the events can be.
The editing for the music video begins with a fade in from black to almost a beginning or introduction to a story. Fast cut montages occur mostly throughout the early stages of the music video, creating atmosphere and building up the tension of the scene. It appears that the exposure and contrast of the shots have been increased to enhance the luminosity of the characters and the mystical aura that the story involves, also making the lightest features of the people and objects stand out and the shadows of them appear softer and smoother, bringing a calmer appearance to the video. The saturation seems to have been slightly decreased as well, making the setting look like a state of limbo. A CGI is used for the countdown to place them above people’s heads and angle them in the direction the head is pointing and showing that only the man can see it as there are no strings or objects used to hold them up. The same fast cut montages are used throughout the middle and ending scenes as well to echo the intensity of the situations being shown. The music video ends with a fade out to black, joining the beginning with it, giving another method of showing the possible loop and continuation between the two.
The setting of the main storyline is based in a busy city. Somewhere bustling with people and the central of the business district, where people are less aware of things around them. This location also contains many health hazards, a perfect place after understanding the meaning behind the story. Fast traffic, falling apparatus’ and the overcrowding of people are only a few of the issues within a busy city. The other location used would be the room where the band is as they sing the song. It’s a remote room in a high location, noticeable due to the lack of cars and windows passing by the windows. It has no wallpaper, carpet or lighting and the only furniture within it are the chairs and radiator being used by members of the band. Everything about the room is simple and minimal, to make sure that everything is natural, like the narrative, and prohibits the shots set in that location from taking any attention or importance away from the story.
The lighting being used throughout the music video is natural lighting, deliberately used to make everything look normal as the video is like a story based in an everyday location, relating it to the audience. It could possibly be used because of a low budget, but as this video is mostly based in an outside location, it is more likely to have been used as a natural lighting. The lighting within the room where the band is located is also lit due to the natural light. This shows simplicity and can also create a silhouette effect on the band members, creating dynamics and a powerful, masculine feel to their presence.
The first person seen in the video is a tanned man with dark hair, including facial hair, wearing a beige shirt, hat, jacket and trousers that are slightly scruffy and dirty, denoting someone of a lower social status and class, yet the repetitive use of the colour beige brings strangeness to this character. He is wearing many layers of clothing in an attempt to keep himself warm, clearly seen as the weather in the video looks slightly muggy and wet. The second main character seen is a Caucasian male, cleanly shaven, wearing a buttoned shirt and a large jacket with trousers, representing someone of a working class, relating to most everyday people and the majority of the audience watching the video. The band members are also wearing casual clothes to make everything realistic and simple. However, one of them is wearing ragged and ripped jeans whilst two others wear black clothing, conventional for member s of a rock band. The women with slightly smaller roles within the video (the pregnant lady, the pensioner and the business woman) are all wearing the colour grey. This could possibly be a coincidence or could also emphasize the simplicity or limbo like state of the location. This could be due to the slight de-saturation effect used in the video. The business woman has her hair tied up in a tight bun, showing her professional approach to everything yet she still cares for her appearance as well as her higher working class and status. She wears a matching skirt and blazer which emphasize her figure, with short heels to show her practicality yet fashion interest, stereotypical for a woman. This shows why her character walks strongly and rapidly, unaware of the dangers around her, just like others within the busy city life.
Spider symbolises his territory and don’t let them have it means don’t let them take what’s yours and show them that this is yours by tagging it with the spider symbol. Don’t let anyone get in the way not even the police as the black man looks concentrated and feels strongly about his decisions. Man on a mission is what I would describe the young black man in the video. As he looks so concentrated and powered by this one symbol.
Camera work
The video starts off with an establishing shot which is quickly followed by a quick montage of different objects and places within the area around the house creating a flashing/fading effect which as part of the audience I thought it was interesting given some of the objects that are shown such as the army men and the signs such as the unauthorized signs and one particular symbol which was of the spider first on the front door then on the arm men’s flag. I think that the army men represented invasion and war which gave the message to fight. This particular part with the army men is one of the bits in the video that I found interesting and creative as there was a wide shot of the army men on a blank, dirty/old white surface where one of the men are holding a flag with the spider symbol on the front. It then starts to pulls out into a canted high angle which then reveals that the army men are stuck onto the side of the abandoned house with an ink drawing of the spider symbol below them. It then starts to pan to the left slowly and then flashes on a plank of wood on the abandoned house that has got a phrase craved onto it, which says ‘let no one take it’ this to me links in with the lyrics and the army men sending a message to the audiences to fight for your countries as the lyrics are ‘invaders must die’ which links to the army men who support and fight for their countries. It then carries on with a fast montage of flashing images of different signs and then the door opens and the young black man starts walking towards the camera as the camera pulls back cutting to different shots of the man creating close up and mid shots where it then flashes to different objects and animals such as the front door with the craved spider hanging and then back to the man to then flash the two dead birds hanging upside down in the fields.
The way that they have filmed the man is interesting as they have cut up what would have been a long shot of him walking around field. They broke it down with insert shots and different angled shot of him such as high angle shot of just his legs and feet to the spider symbol that was hung on the door which had a special effect on it making it look like it was coming out of the screen to lead onto a close up of the man’s face showing his expression which looked concentrated and angered.
Close up of this arm which is bandaged/casted up it then panned up to his faced to then cut to a long shot of him walking in the field, this is when the montage of slow images starts again this helped to cut the long shot to different angled shot of the man walking where it flashes on the man setting a pole on fire which is then interrupted by more shots of him walking and it then comes back to finish the shot with him throwing the lit pole in the bin which had a spider symbol cut out of it, making it standout with a pull focus on the bin. The shot ends with the man walking off but the camera stays focused on the bin that’s on fire. It then cuts to the man walking with a flash of a dead rat on the floor showing ‘invaders must die’ the rat was an invader. It then cuts to him walking with different angled shots such as long shots close up and a low angle shot making him look bigger and more dangerous, this part also had a special effect worked into it which matched the beat and words which made it sound like diagetic sound making the shot look like it had a computer error and reminded me of CCTV cameras.This is one of the locations which the video was set.
It then cuts to him walking again but this time it looks like he is being filmed by an intruder. He then starts to make a new spider symbol out of branches and nets which is filmed in an interesting way to create a number of different and abstract shots, with a final pull focus shot from the power line in the distance to the spider symbol. It then flashes to the man to show him walking then it flashes to the hanging spider symbol carving on wood, where it pulls out four times with flashes till it goes back to the man walking into the field where the sign keep out flashes with close ups and extreme close ups, it then flashes back to when the man came out of the door at the abandoned house, jumping back to the satellite field where he has a spray can and the shots start to jump/flash again showing him get closer and closer, to the satellite shaking the spray, this is shown with a side profile mid shot of the man. When he is spraying the satellite there are a number of different shots such as close ups of the spray can and high angle of the man spraying the symbol creating interesting shots to keep the audiences entertained. Showing the masterpiece with a wide long shot revealing a phrase under the symbol saying ‘invaders must die’ showing him walk away and then jumping back a step to then carry on walking. He comes to a different part of the field where he finds the paper cut out of the spider which is shown to us twice as he is backtracked again repeating the walk by the symbol with different shots added in.
There is then a panning shot of the white patrolling officer/man with the binoculars and then back to the man walking this time past the abandoned train tracks, where it goes from a long wide shot to a close up of his boots kicking up the gravel. It then pans right and up to show the audience fish heads on poles where the man is walking towards/pass and away from focusing on one fish head while the man is walking toward the camera and walking out of shot which moved the camera to a wide shot of the man walking from left to right of the shot showing that the fish heads on poles have been place to create a pathway. At the end of the path the camera pans down slightly to show the man bend down and pick up a net which he then make a spider symbol out of. Showing that he then pats the ground sorting out the rocks to create the symbol this is shown using a panning shot from the symbol to the man and then a sudden jump back revealing the symbol and the man walking away with a high angled shot. The man is now standing staring at the sprayed white spider symbol when the patrol officer comes up from behind him and a flashing and circling effect starts to happen as the camera circles in from behind the object that was sprayed to the patrol officer and the man there are flashes of the sprayed board and then the two men creating a rotating cycle of shots, which I found very effective and goes to the beat of the song. As the patrol officer starts shaking the man it starts to flash back to all the different spider symbols from before, also a image of a flying bird which could represent freedom and how the young black man feels as he stars at the sprayed board. It then starts to go into a flash backs and you also see the band the prodigy in one of the flashes showing them in a group with a low angle, close up and mid shot of them rambled together in flash flashes. This is all combined with the shots of the patrol officer pulling and pushing the young black man in different shots some with special effects which made the shot look as though the scenery around them was moving but they weren’t. The video ends with a repeating motion of the young black man jumping on a pile of rope and scraping a long bar in the gravel where it then cuts to a mid shot which zooms slowly into a close up of his face as he says ‘we are the prodigy’ the sound was now computerised and non diagetic, it then cuts and the shot know starts to pan up and left over the sea to reveal stations metres above water level propped on wooden legs. The shot then changes to a high angle panning shot of the station revealing a white painted spider symbol and cuts to a mid shot of the black man standing on the station and then pans away slowly and circles the station. It then does a small montage of different level shots of the stations and the colours of the video have now changed and the sun is setting giving a natural orange effect to the setting, it then fades to black.
The Hair & make-up/Costume
The young black man has a very simple and natural look. He is presented as an ungroomed, which is created by the beard/stubble. He has a leather hat with side flaps. The hat is lined with dark fluff making it warm. The man is wearing a thin black jacket, hood down and sleeves rolled up letting his black hoodies sleeves show from underneath. This created a warm and layered look to finish off his top half keeping the base of his wardrobe to basics which were a white t shirt paired with black jeans and a pair of biker boots which had just been slipped on quickly as they wear untied. He also has a white cast on his right arm creating a sense of vulnerability and injury. Around his neck he has a pair of pilot styled goggles.
The white man who seems to be a police officer/ patrol officer is wearing a black and orange water proof jacket with black trousers and a black hat (standard police hat). We first see him in a close up of his head but with a part of binoculars checking what the young black man is doing spraying the satellite in the large field. He looks fresh and natural with no makeup creating a raw look.
Lighting
The lighting that was used throughout the whole video was all natural lighting. This created a bright clear sky and had to depend on the days that they shot because of the natural light. As some shots could have been gloomy and almost had polluted if they chose the wrong day to shoot on. So for this particular video the lighting was the key element to bring everything together and make the video look professional and well thought of.
Props
Some of the props that were used during the shooting were what made the video stand out from others from the similar genre and created a atmosphere of confusion within the audience, leaving them think what was that and why was it part of the video. I think that it is interesting the way they have left the interpretation of the different props such as the fish head on the end of the thin poles for the audience to work out and come up with a variety of meanings. There was a number of different objects and materials that were used to create the spider symbols in the different locations, such as the spray can was used in the satellite fields and the wood carving was used in the location of the abandoned house, where as the card and branches/nets were used in the fields with a few buildings and the rocks and the nets were used in the field with abandoned train tracks and the pathway marked by fish heads on thin poles.
Locations
There were a number of different locations that the video was shot it started off at the abandoned boarded up house and went through the different locations where you would see the young black man create the same symbol of the spider out of different materials such as brunches, netting, spray paint, rocks, cravings and cut outs from wood and card. Along the way there was a second which is a phrase that was carved into a plank of wood which was nailed to the side of the house, it said ‘let no one take it’ I think that this sends a positive message to the audience to fight for what they want and don’t let anyone take it. Some of the other locations include large fields with power lines and satellite and abandoned and old train tracks. The last location that the audience see is at the beach which is spill into two different shots one being a long wide shot of the black man almost hip deep in the sea until it cuts to a panning worms eye view of the sea, which leads to the camera pulling out and carrying on panning left towards station platforms where on one of them is standing the black man and a spider symbol sprayed in white.
Colours
The colours within the video were desaturated but there was a hint of some orange within the police/patrol officer’s uniform but the rest of the video was set on a palette of black, greys and whites creating different shades and compositions from the lighting which made the different scenes come to life and created the different shadows and tones. This gave the scene an older look and made the field look free and emptier/abandoned creating a world in which the young black man lived and wanted to express his freedom and keep it that way.
Sound
The music was heavy beated and the video matched up to the beat with different and interesting shots which created an abstract video that the audiences want to watch to see what is going on and what will happen next where will he go?. I think that the reapeating effect toward the end was extremely impressive and added a sense of time in the sense of they thought about the beat when it came to the editing.
I chose joy division love will tear us apart as the unsigned band arms of Mexico (the band that we are using) have a very different style which is a mix of different band such as joy division, the horrors which the band look up to and were inspired by. There are also comparisons to bands like rage against the machine and the prodigy who are very lively and full of energy which is entertaining for the audiences. The video that I am analysis is joy division-love will tear us apart; the video is very simple but yet still effective giving the audience something other than flashing lights and dance routines. The video is mainly of the band performing in a rundown flat where only the stairway and the old abandoned looking room are used using a number of different shots to create different moods with in the audience.
This video is a performance piece and has no narrative meaning that the video consists of different shots of the band and band members. The video starts off in a point of view shot of someone going up three sets of stairs with a handheld camera making the shot feel like you are part of the video going up the stairs. It then cuts to a close up of a man’s hand which is coming out from inside the room. This part of the video had special effects used on it which had changed the colours of the shots to have a shaded sepia/orange tone to it creating a interesting effect, showing the audience something different then just black and white.
Camera work
Medium shot of the front of the door and the hand letting the door swing open creating a repeated effect four times, which was then reversed two times. The colours change to black and white and in-between each shot the audience are given a glance of the old abandoned dirty room, before the camera cuts to a close up of the keyboard players hands. It the cuts to a close up of the drummers side profile and then straight to the guitarist showing the audience the different band members and what they are playing. The audience is then shown a long shot of the whole band in the abandoned room with the wooden flooring and long glass window which were the main and only source of lighting throughout the video. This created a gloomier and much older look to the video. It then cuts back to the drummers face for a side profile a close up. This is when the singer starts and the camera cuts to the keyboard player, it then starts panning to the right towards the singer, where it pauses for a short while until the shot cuts to a front view of the singer.
Just before the sepia/orange effect started there was a wide shot of the drummer showing his movements and then a shot of the singer which is now in the sepia/orange effect. It then goes back to the keyboard player and starts panning to the right towards the singer, where it pauses for a short while until the shot cuts to a front view of the singer for a mid shot. This is when it starts to zoom out and pan to the right to create a two shot of the singer and guitar player. Fading to an extreme close up of the guitar players hands playing to then slowly pan/tilt up to see the players face with a close up. Then Cut to the guitarists face with a close up showing his expression which seems to be concentrated. It quickly fades to a two shot of the singer and guitarist where it then shows a slightly high angled shot of the drummer and cuts to a close up of his face. This led the audience to a number of close ups of different band members, showing the instruments in different audiences.
Cut to the guitarists face with a close up showing his expression which seems to be calm and concentrated zooming out into a low angle shot making him look bigger and stronger. It then cuts straight to the abandoned room which was now empty. It then starts to fade to a mid shot of the lead singer and then cuts to his side profile shot of his face till it cuts to the drummer with a mid shot followed by the drummers profile shot. Cutting to the guitarists face panning/tilting down to the guitar before cutting back to the lead singer where the sepia/orange toned effect starts again. It then goes to a two shot of the guitarist and the singer then cutting to a close up of the keyboard player showing his concentration with his head down playing the keyboard which then cuts to a close up of the keyboard being played. It then cuts to an extreme close up of the drum set where it then changes to the drummers face then back to the lead singer, which then cuts to a two shot of the singer and the keyboard player which is now back in black and white. It starts zooming out where it pauses for a few seconds then cuts to a close up of the guitarist’s guitar to the drums being played. Before coming back to the drums it shows a close up of the singers guitar and then back to the keyboard player.
Cuts to an extreme close up of the white guitar/the singer’s guitar, which started the sequence of the moving images of different members and different instruments. Next being a close up of the keyboard being played, then another close up of the brown guitar, to then lead back to a close up shot of the drums before, cutting to a high angle shot of the drums. It then went back to the close up of the white guitar and then the brown guitar which were both shots that had been used in pervious shots and was then cut to the keyboard player, for it to then finish on a shot of a close up of the brown guitar. The ending of the video is back at the door again with the sepia/orange effect where the door swings open once to reveal the abandoned room which was now empty it then fades to black.
Mise en scene
The lighting in this video is all natural lighting showing that the band doesn’t need to have fancy lighting effects to show their music and that the video should make the music come to life the music should do that by itself and should create different feelings and emotions within the fans/audiences.
The setting was all in location using different parts of the location such as the stairway and empty room which look old and dirty almost abandoned looking. The wooden flooring gave me the sense of the place being old and creaky and the not lighting situation created a scene of abandonment.
The hair and make-up is not a big part of the video as there was no makeup used in the video on any member of the band which made the band look even more natural and created a very simple look, which the lighting went hand in hand with to create the natural looks. The wardrobe is very basic as well all four of them have shirts on the lead singer has a black button up shirt with a black skinny tie with faded smart black trouser and to finish off the his hair is brushed down smartly. The guitarist had a full black suit with a pattern tie; his hair is a bit longer then the singers but is styled to the side. The keyboard player has a white shirt with a pattern tie his hair is parted at the side and styled towards the side unlike the singer who has a different look to everyone else. The drummer has grey shirt with grey smart trousers on with his hair which is longer and styled to the side which created a thick and flowing effect.
As part of the editing there was some use of special effects which were also very simple but made positive effect on the audience. In some parts of the video the effect that was used would change the tone of the picture to an orange/sepia tone picture creating a bit of an interesting and creative aspect in the video.
The positions of the band members was the same throughout the video the drummer in the back with the singer in front showing he is the main singer and has an important part in the band with the keyboard player to the left a few paces behind the singer in line with the guitarist who is located on the right hand side of the singer.
